10 Dec
Josh Cobb from Stepps wrote an interesting article this week that asks some relevant questions of our industry.
Josh posed a confronting but important question: will REA become our competitor? When you consider the scale of their data advantage – and the fact that, as a publicly listed company, they must prioritise shareholder value – it’s a question we can’t afford to ignore.
Any organisation with the ability to collect, connect and commercialise large pools of behavioural and market data is positioned to broaden its reach and influence across the sector. And if we’re not proactive in shaping our own technological capability and managing our own data, as an industry we risk handing that future to others.
That’s precisely why industry-led technology innovation and data self-determination matters more than ever.
Building the ecosystem we need
While others are speculating, we’re executing. Our strategy has always been simple:
Empower the industry with independent, future-ready technology and data capability.
That’s exactly why REIP has been investing in strategic partnerships that strengthen independence, increase data transparency and give property professionals access to the tools they need.
iD4me: Live Listings Where They’re Needed Most
Our newest partnership with iD4me is a prime example.
REIP live listings are now available to all iD4me subscribers, integrated directly into their workflow. This gives thousands of industry professionals real-time property intelligence without depending on any single major portal for access.
View: The Next Leap in AI
We’re also working with partners who share our commitment to innovation. View is pushing the boundaries of what AI can deliver across both Propic’s CLAIRE platform and the view.com.au consumer experience.
CLAIRE creates an always-on ecosystem for agencies. From homeowners claiming their property in an agency-branded hub to AI-driven conversations across SMS, email, chat and voice. She captures first-party data, identifies future sellers early, and connects consumers to the right services at the right time.
Lendi: Reinventing the Finance Experience
Our partner Lendi is also reimagining what’s possible, unveiling an agentic AI-powered home loan guardian. This isn’t an efficiency tweak; it’s a complete rethink of how Australians engage with finance and property.
PropertyMate: Australia’s industry-led advertising alternative
Our partner PropertyMate is an industry-driven online advertising platform designed to serve Australian agents and vendors. Integrate with PropertyMate and be part of the movement that’s putting control back where it belongs: with the industry itself.
The common thread across these partnerships is clear: we’re not waiting for disruption, we’re building an ecosystem that gives the industry control, capability and confidence.
Behind the Numbers: Tight supply, strong demand
With so much change unfolding around us, understanding the numbers has never been more important.
As 2025 draws to a close, the housing market remains one of the most closely watched parts of the economy and in the latest episode of Behind the Numbers, we unpack the key forces shaping Australia’s housing market:
- Fast-growing cities like Perth, Brisbane, Adelaide and Darwin driven by scarcity rather than speculation
- Slower but steady performance in Sydney, Melbourne, Canberra and Hobart
- The widening gap between detached houses and units
- Rental markets still under enormous pressure
- And why prices are expected to rise again in 2026 despite affordability constraints
It’s a market that remains competitive, constrained and deeply influenced by supply shortages, and understanding these fundamentals is crucial for anyone making decisions in the year ahead. You can listen to the podcast here.
Until next time,
Stay connected.
Sadhana Smiles
CEO, Real Estate Industry Partners
Your industry-backed and owned CMA and market insights tool helping you drive your real estate business with your data
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